Dame Jamie Peha
Whether planning large festivals or intimate media gatherings, you can count on Seattle Dame Jamie Peha to “deliver the goods!” Jamie has a flair for generating ideas with big picture focus and bottom-line results while developing actionable business plans that meet client expectations.
A Washingtonian through and through, Jamie grew up on Mercer Island and graduated from (WSU) Washington State University’s College of Business and Economics, majoring in Hospitality Management.
Her vast experience in media, hospitality, and wine leaves little wonder why she was tapped for the key role as the Executive Director of the Auction of Washington Wines (AWW) in March of 2019. The Auction supports the growth and awareness of all wines produced in Washington State and includes a series of events benefiting Seattle Children’s and WSU Viticulture & Enology Program. Over its 33-year history the organization has raised $54 million for community and industry.
Looking back, Jamie has had an extraordinary career path leading up to her current position. From her earliest job as general manager of a #Seattle restaurant to her experience as a restaurant business manager in California, to serving for 10 years as Director of Marketing and Promotions for the Washington Wine Commission (Washington State Wine.) Add to this her media experience as Director of Promotions and Sales Development for Seattle Magazine, Seattle Business Magazine, Seattle Bride, and Northwest Meetings & Events, and you can see why Jamie excels in the sales, marketing, and promotional arena.
Her savvy business sense and entrepreneurial spirit have given her the foundation to develop her own successful events and consulting business – Peha Promotions. In addition, she established TableTalk Northwest, a website and radio program that brought an industry insider’s viewpoint to the culinary and beverage world. She founded and produced the very successful Seattle Wine and Food Experience; now owned by Seattle Magazine; plus developed the Washington Wine Commission’s Taste Washington event.
In 2017, Jamie was appointed Director of the Auction of Washington Wines Private Barrel Auction for the trade, a position in which she now oversees in her position as Executive Director of AWW.
#LesDamesSeattle is proud to share Jamie’s many successes and appreciates her contributions to the chapter including serving as Chapter president 2016-2017.
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